Market Value-Added Employee Benefits

The environment for attracting and retaining the best employees is still highly competitive, despite the nation’s high unemployment. Employees are no longer just evaluating a potential employer against criteria of compensation, including salary, insurance (health, dental, etc.), retirement plans and voluntary benefits (e.g., legal services). Today, they consider matters such as flexible work schedules, family-friendly policies and value-added benefits. This latter category is often undersold by many companies despite it having a significant impact both in recruiting and retaining top employees. Among the value-added benefits sophisticated, employee-centered companies offer are:

  • Employee assistance programs
  • Wellness programs, including screenings, fitness classes, stress management programs, onsite health seminars and incentives for employees’ healthy behaviors
  • Work/life integration programs, such as flexible/alternative work arrangements, as well as concierge services (e.g., dry cleaning pick-up/delivery, travel arrangements, etc.)
  • Discounts for mass transit, travel and entertainment, shopping, fitness clubs, etc.
  • On-site childcare or assistance locating quality childcare and other dependent care resources
  • College tuition assistance
  • Mentoring/training program

Employers that actively market their value-added employee benefits reinforce their organization as an “employer of choice.”  Doing so positions the company to attract and retain the best employees. It also goes a long way in promoting high morale among employees and motivation for better performance and productivity and can be the impetus for employees to be ambassadors for the company. If you find that offering these value-added benefits are not affordable for your company, you should look to a Professional Employer Organization (PEO) to help. View a small sampling of the benefit offerings of  Alcott HR Group.


On August 9th, 2011, posted in: Help For Human Resources, Small Business Tips by
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